Eric DeeranOne mission — help agency owners build businesses they actually love running.

Break Your Goal Down Per Day

18 Oct 2026 · 0 min

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0:20

In this concise coaching segment, Eric Deeran emphasizes the importance of breaking a sales revenue goal into granular daily metrics. He outlines a target of $3,333 in daily revenue, which translates to booking calls worth $200 each, requiring roughly 16.6 calls per day or 500 calls per month. He stresses that if the current salesforce cannot handle this call volume, additional salespeople must be hired—a process he estimates will take about a month. The monologue serves as a practical guide for aligning revenue objectives with daily KPIs and staffing plans.

You have to break it down granular like this so you can see, okay, great, you know, how much am I spending per day right now? I need to get to $3,333 a day. I need to book calls for $200 and keep that within KPI. I need to book 16.6 calls a day. I need 500 calls booked every single month, right? If I don't have enough salespeople to take those calls, then I need to hire enough salespeople to take those calls. That's going to take me a month to do.