Eric DeeranOne mission — help agency owners build businesses they actually love running.

This $478 Ad Made $20K

17 Oct 2026 · 1 min

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In this short video, Eric Deeran explains how a modest $478.90 spend on a static‑image Facebook/Instagram ad generated $20,000 in revenue, delivering a 41× return on ad spend (ROAS). He breaks down the ad’s three core components—a client‑result case‑study thumbnail, a concise headline, and the company’s Instagram handle for instant verification. Deeran emphasizes that the ad’s success stems from its bottom‑of‑funnel positioning: it targets prospects who are already close to purchase and need a final proof point before booking a call. While the creative isn’t designed to scale on its own due to limited educational content, he recommends running such proof‑driven ads at low budgets to capture high‑intent buyers efficiently.

Chapters

We spent $478.90 and generated $20,000 at a 41x ROAS, which is not normal. It's only because we spent so little on this ad and because these ads are very bottom of funnel, but they're still good to run in your account, is this static image ad. And basically what it is is just a static image. It has a client result case study thumbnail that we recorded. It has a headline, and then it has— this is key— has the actual company's Instagram account right here so people can verify that this is actually a legit company. And the reason this one works really well is similar to the POV ad to where it's very top of funnel or very bottom of funnel. It's not going to stand on its own typically because it doesn't have enough educational assets within it to actually scale. But it's really good to run at a lower level budget because it'll scoop people up just like this that are ready to buy, that just need to see a little bit more proof before they pull the trigger and book a call with us.