Eric DeeranOne mission — help agency owners build businesses they actually love running.

Get The Cheapest QUALIFIED Call

17 Oct 2026 · 1 min

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0:31

In this brief instructional segment, Eric Deeran explains that the goal isn’t merely to achieve the lowest cost‑per‑call but to obtain the lowest qualified cost‑per‑call. He outlines three practical steps to improve lead quality: embed conditional logic into lead‑capture forms to filter prospects, design creative that attracts the right audience, and gate out unsuitable leads so they never trigger the tracking pixel. By preventing low‑quality clicks from firing pixel events, the ad platform’s algorithm (Meta, Google, etc.) receives cleaner data and learns to serve ads to higher‑quality callers, ultimately reducing the qualified cost per call.

Chapters

Whereas like what we try to do is we're not actually trying to get the cheapest cost per call. I'm trying to get the cheapest qualified cost per call, which is very different. It's a very different thing. And the way you do that is by having conditional logic baked into your form. You do that by having creative that attracts the right types of people. You do that by gating and not letting the right— like the wrong types of people through the funnel so then they don't hit the pixel and then they don't trigger that event to send back to Meta or Google or whatever ad platform you're on. And when you do that, you can train your pixel or your algorithm to find you better quality people.