Eric DeeranOne mission — help agency owners build businesses they actually love running.

Why I Pay $1,000 Per Booked Call

18 Oct 2026 · 1 min

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In this segment, Eric Deeran explains that effective advertising must first establish know‑like‑trust with prospects. He argues that longer‑format, educational ads are the most efficient way to build that trust, especially when they also provide proof of results. Deeran acknowledges that some of his ads cost $800‑$1,000 per booked call, which may seem excessive, but he justifies the expense by citing 6‑15× returns on those calls. The key is not to attract every caller, but to focus on highly nurtured, ready‑to‑buy leads who are closest to the purchase decision, thereby maximizing conversion efficiency.

Chapters

And so the ad has to do the job of getting someone to know, like, and trust you. That's why longer format ads that educate somebody is the easiest way to build trust. And if you can educate them and then show them proof of what you're educating them and how it actually gets people results, then they're going to trust you even more because you shouldn't be optimizing for the cheapest call. You can see we have some, we have some ads that are booking us $800 to $1,000 cost per calls. And some people would be like, that is astronomical. Like, why are you doing that? But then you look at the return and they have 6 to 8 to 15x returns on them. It's because I don't want every single person to book with me. I only want the people who are ready to go. Nurtured, trust us, and are the closest to the finish line to book a call with us.