Eric Deeran says to build trust with prospects by creating short-form content samples and sending them directly as outreach. Deliver results first, then pitch a low-risk test package. Once they see what you can do, upsell them to monthly contracts.
I would max, I would, I would maximize the amount of reels you can get out of it. And then send those pieces to other brands if you're not already working with them. Show them what you can do, start a conversation and then do the same thing. Do a test package if you need to and then close them on the monthly. It's just like it's so easy to close somebody when they, you've built the trust, you've already sent them the stuff. And yes, like, it's a little bit of upfront work in the beginning, but when you're just getting started, like, that is the best way to get clients. It really is. Because it's like, I don't trust you. I don't know who you are. You create this content for me and you crush it. I'm like, oh my God, this is amazing. Now I feel like I owe you and then you can upsell me to your full price packages.
