0:43

Eric Deeran tells video agencies to stop chasing cheap clients and start selling outcomes instead. Clients don't care about content itself, only whether it brings more leads and sales. Agencies stuck explaining what they make stay stuck with low-paying work.

Chapters

More from Eric

0:31
youtube.com

Why Founder Ads Beat Spokespeople

2d ago
0:28
youtube.com

Don't Touch Your Ads for 5 Days

2d ago
9:53
youtube.com

Why Your Booked Calls Don’t Show Up (And It’s Not Your Reminders)

2d ago
0:35
youtube.com

Your Ads Look Like Everyone Else's

2d ago
0:35
youtube.com

How I Read Ad Scripts

3d ago
0:28
youtube.com

Ask Non-Obvious Form Questions

3d ago
0:18
youtube.com

Call Out Their Pain Points

3d ago
0:37
youtube.com

Why You Don't Want The Cheapest Call

3d ago
0:26
youtube.com

Make a Hook for Every Niche

4d ago
0:33
youtube.com

5 Things to Check Before You Scale Ads

4d ago
0:28
youtube.com

Use Cost Caps on Your Winning Ads

4d ago
See all content