Eric Deeran explains why agency clients cancel retainers: they don't see measurable returns when agencies just post organic content and make pretty videos. Agencies need a system that ties content directly to concrete results.
If you have clients that were on retainer with you, but they canceled after a couple of months, here's what went wrong. Fundamentally, clients only cancel if you're not getting them great results. So if all you're doing is posting organic content, handing them pretty looking videos and trying to pass that off as getting them results, they're going to cancel the retainer because they don't see the value. They're not getting an ROI, return on investment, from the content that they're creating. You have to actually implement a system to use the content to get them results. If you want to learn how to do that, I put together a short video on the next page. Click the link below, check it out. We'll see you there.
