A short YouTube clip (by Eric Deeran - Master Filmmaker) explaining a business pivot: the creators previously worked with large corporations (examples: Amazon, Microsoft) but found those projects less profitable/consistent, so they repositioned their offering to sell that enterprise experience as a content-creation service to small and medium-sized businesses.
That's essentially what they do. You just have to market it as like very unique mechanism, plus tons of experience, like with them. They did a lot of like Amazon, Microsoft, like they work with these huge people. The problem is those projects weren't as profitable or consistent as they would have liked. So we pivoted it into we've worked with these big people and we're taking that experience to work with small to medium sized businesses to create content for you in a way that's going to make sense. So the secret method for them was all the experience they've had with those large corporations and then providing that to other people.
