A short advice segment (spoken) recommending that small business owners hire a videographer to stop spending ~20 hours/week on shoots and editing. The speaker argues filming/editing time prevents focus on revenue-generating activities; hiring a videographer is positioned as a moderately priced ("two dollar sign") but worthwhile hire.
The second person that we need to hire is, simply put, a videographer. So you're probably spending a decent amount of time. If I had to guess, depending on how big your business is, you're probably spending at least another 20 hours a week actually going on the shoots. This is a problem is because if you're spending time editing, if you're spending time going on shoots and filming, then you don't have time to actually make the business more money and get more clients. And to hire a videographer, let's just say it's two dollar sign. So it's not. It's not as cheap as finding an editor, but it is still fairly inexpensive here. And the reason this is important is because we can't have you spending 20 hours a week on going on shoots and doing editing. You need to be focusing on revenue generating activities.
