Short transcript of a marketing video explaining the difference between outbound (cold outreach) and an inbound lead system. The speaker argues inbound ads linking to value videos plus a calendar produce higher-intent leads and fewer wasted touches, and invites viewers to comment 'workshop' to receive a free training.
Here's the difference between an inbound system and doing outbound. With outbound, you have to do cold calling, DMs, emails, then try to get them interested, and you have to make hundreds of those calls per day to get one to two interested people working with you. And the problem is there's no intent, meaning that they're not actually interested because they didn't reach out to you. Whereas what we prefer is using an inbound system where you run some sort of ad to to a value video with a calendar to book a call with you, and then those people become clients. And the reason this works is because it's very high intent. This means that these people actually want to work with you. If you want to learn more about how this works, comment the word workshop below. I'll send you a free training going over how this entire system actually works.
