A short YouTube clip by Eric Deeran arguing that for video agencies selling to businesses, portfolios are less important than case studies and demonstrable results. He stresses that businesses want leads, calls, and clients, not showreels; recommends building a lead-generation system and offers a free training if viewers comment "workshop."
Here's why your portfolio actually doesn't matter. Look, if you're a freelancer and you want to work for production company as like an editor, dp, gaffer, someone like that, sure, the portfolio matters then. But if you want to be a video agency that actually works with a business, all businesses care about is results. So they want to see case studies and proof that you are who you say you are. And so for that, you need to solve the real problem in your business. You need leads, calls, and then clients. And working on your portfolio won't get you more leads. Setting up a system to get leads is what's going to get you more leads. So if you want to know how, comment the word workshop below. I'll send you a free training going over exactly how you can set up a system to do this.
