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Speaker (Eric Deeran) recommends hiring a videographer as the second hire to stop business owners from spending large amounts of time on shoots and editing. He estimates owners may be spending at least 20 hours per week on shoots, argues this prevents focus on revenue-generating activities, and notes a videographer is moderately priced (described as "two dollar sign").

Questions this video answers

At least 20 hours a week.

Described as "two dollar sign" — i.e., moderately priced (more expensive than an editor but still relatively inexpensive).

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