Speaker advises creators to hire an editor because editing consumes valuable creator time (estimated at 20–40 hours per week). Delegating editing to inexpensive hires lets creators reclaim time for revenue-generating activities; the segment previews a comparison of time saved versus hiring cost.
Anywhere between 20 and 40 hours per week.
So role number one is pretty obvious. But you need an editor. So number one, you need an editor. You need somebody to take that off your plate. Because if you look at what you're really doing, you're probably spending anywhere between 20 and 40 hours per week doing all the editing. And editing is one of the lowest value tasks. You don't need to be editing. You can hire people for very, very cheap to do all the editing for you, and then that way you can buy your time back so you can work on more revenue generating activities. The reason this is so important is because we're going to look at on this char who we're hiring and then how much time it gets us back, and then how much money it costs to actually hire that person.
