Eric Deeran says creative burnout in small video businesses stems from money insecurity and abandoning passion projects. His fix: build client retainers for steady income, hire help, and reclaim time for work you actually want to do.
Here's why you might be feeling creatively burnt out in your video business. You see, burnout's a real issue, and the reason it happens is because of two main things. Number one, you constantly feel like you're struggling to make money, and number two, you're not actually working on things that you're passionate about. You see, what we did is we built retainers, working with businesses, creating content for them on a monthly basis. And then with that extra money and extra time, we hired people to do that. And then we worked on the things that we were really passionate about because. But you can't work on those unless you have consistency in your business. If you want to learn how to get clients on retainer so you can work on more passion projects, comment the Word Workshop below. We'll send you a free training going over exactly how.
