Eric Deeran explains why prospects say your price is too high: they don't see the value. On sales calls, show them the gap between where they are now and where they want to be, then show how your service closes it.
"workshop"
So here's why Clients might be saying you're too expensive. So if you have clients who are saying that, it's typically because they don't see the value in your services, so it's too expensive for them. Now, how do we get them to see the value? Well, what we need to do is build a gap from where they are to where they want to be and expand that gap to make it as wide as possible. We do this in the sales call, and what we want to do is we want to show them how content will help them get from point A, which is where they are right now, to point B, which is where they want to get to. Now, if you want to learn how to actually do this, comment the word workshop below and we'll send you a free training going over exactly how you can fix this problem.
