The speaker (Eric Deeran) advises creators to hire a video editor because editing consumes a large chunk of creator time (estimated at 20–40 hours/week) and is a low-value activity. He argues that hiring affordable editors frees up time for revenue-generating work, and previews a forthcoming analysis comparing whom to hire, time recovered, and hiring costs.
20–40 hours per week.
So role number one is pretty obvious. But you need an editor. So number one, you need an editor. You need somebody to take that off your plate. Because if you look at what you're really doing, you're probably spending anywhere between 20 and 40 hours per week doing all the editing. And editing is one of the lowest value tasks. You don't need to be editing. You can hire people for very, very cheap to do all the editing for you, and then that way you can buy your time back so you can work on more revenue generating activities. Now, the reason this is so important is because we're going to look at, on this char, who we're hiring and then how much time it gets us back, and then how much money it costs to actually hire that person.
