A short spoken-advice excerpt recommending package-based pricing for video production. The speaker advises offering numbered packages that list specific deliverable videos (e.g., a testimonial video) tied directly to client-stated outcomes, rather than listing production process steps (pre-production, production, post-production, drone footage). Focus is on outcomes and how deliverables map to those outcomes.
And really what you need to be doing is more package based pricing where you have, you know, number one, number two, number three package and then you're just simply listing what actual deliverables they're going to be getting within each package, one testimonial video and then whatever else you're going to put in there. So you're going to have these different deliverables and these different things within there. But all of those deliverables should be focused on the outcome of what the prospect said they wanted. And then you're just simply saying, hey, here are the videos you're going to be getting instead of saying, hey, here's our pre production, our production, our post production and our drone footage and all the things that are going to go in there. Instead just simply tell them the outcomes and the actual videos that you're going to be giving them and how that's going to translate into the outcome that they said they wanted. So like I said, base this on the outcomes, not the deliverables.
