This short YouTube clip (Eric Deeran - Master Filmmaker) warns against itemizing deliverables in sales pitches because doing so invites budget objections from prospects. The speaker advises packaging services into a single format to avoid prospects trimming perceived unnecessary line items and to preserve the holistic value of the offering.
And so when you're itemizing your deliverables and your different steps out like this, you're actually shooting yourself in the foot because you're actually giving the prospect the budget objection. Because they're looking at all these things and they're making the decision saying, hey, I don't think I need this. I don't think I need this. Can we just take this stuff out entirely? I don't want to deal with any of that. When in reality, all of this is packaged up in one format to help them get the best results possible with your content.
