Short excerpt from a YouTube video by Eric Deeran - Master Filmmaker advising videographers to adopt results-based thinking: focus on the outcomes clients want from video deliverables rather than just selling the deliverables themselves. Emphasizes translating deliverables into client business goals.
What you really need to get them into is you need to get them into results based thinking. This is where we talk about what the result or the outcome of the content is and what it will be and how it can help them achieve whatever goal or outcome they're looking to achieve with their business. And this is where a lot of videographers get it wrong, is they're just thinking about selling the deliverables, where instead you need to sell the outcome that the client wants out of those deliverables.
