A short YouTube advice clip (by Eric Deeran - Master Filmmaker) warning that itemizing deliverables in sales proposals can create budget objections from prospects. The speaker argues that listing each deliverable lets prospects pick items to remove, undermining the packaged value; instead, the work should be presented as a single package focused on achieving the best results with the content.
And so when you're itemizing your deliverables and your different steps out like this, you're actually shooting yourself in the foot because you're actually giving the prospect the budget objection. Because they're looking at all these things and they're making the decision saying, hey, I don't think I need this. I don't think I need this. Can we just take this stuff out entirely? I don't want to deal with any of that. When in reality, all of this is packaged up in one format to help them get the best results possible with your content.
