A short YouTube clip (by Eric Deeran) advising creators selling video projects that clients decide based on the seller’s conviction and confidence—not just the factual features or correct things said. The speaker emphasizes that sounding knowledgeable isn’t enough; you must speak with conviction and confidence in sales meetings to win clients.
So when you're in sales meetings, clients are looking for the conviction and confidence that you know what you're talking about. And that's how they typically make their decision on whether or not to work with you on your video project or not. And so if you're going into the meeting, you may say everything correctly, but you may not have the conviction in which you're saying it or the confidence in what you're saying. And that is going to make them not want to work with you. It's not enough to know all the right things to say. You have to be confident in that. You have to be confident when you're saying it.
