Eric Deeran argues that video agencies selling content alone will disappear as AI lets clients make videos themselves. Agencies must shift to measuring real business outcomes, not just deliverables, or become obsolete.
Traditional video production companies are cooked. If all you do is provide content to your clients, hand it off and say, see you later, that's not going to fly this upcoming year. Clients want you to create the content and use the content to get them more results. And if you can't do that, you're going to get replaced by somebody who can. Because why would they want more content when they can just use AI to make whatever they want? At the end of the day, they truly want to get results from the content. So if you don't know how to do that, or you're wondering how you can offer that as a service in your video agency, click the link below, put together a short video on the next page showing exactly how you can start doing this. We'll see you there.
