Eric Deeran says video production companies that just deliver content without measurable results are finished. Clients now want outcomes, not assets, and AI can already make generic stuff. Agencies need to prove they drive concrete results or get replaced.
Traditional video production companies are cooked. If all you do is provide content to your clients, hand it off and say, see you later, that's not going to fly this upcoming year. Clients want you to create the content and use the content to get them more results. And if you can't do that, you're going to get replaced by somebody who can. Because why would they want more content when they can just use AI to make whatever they want? At the end of the day, they truly want to get results from the content. So if you don't know how to do that or you're wondering how you can offer that as a service in your video agency, click the link below, put together a short video on the next page showing exactly exactly how you can start doing this. We'll see there.
