Eric Deeran explains why many skilled videographers stay stuck as self-employed technicians instead of building real businesses. Using Robert Kiyosaki's four-quadrant framework, he shows how to shift from trading your own time for money to leveraging other people's work so you can actually scale.
Here's why you're struggling as a filmmaker. Even though you're phenomenal at the content creation side of your business, you are more of a technician than you are a business owner. And so if you look at Robert Kiyosaki's Rich dad, Poor dad book, there's four employed, self employed, business owner and investor. And so right now you're probably in the self employed bracket. What you need to do is move over to the rich dad side where you're either a business owner or an investor. And so they're leveraging something outside of just the 24 hours that they have in a day. And so if you're more of a technician, there's nothing wrong with that, but you're going to get capped at the amount of hours that you can work every single day. Now, if you're a business owner, then you can hire other people who have the same skill as you to work under you in the business. Shooting, editing, account management, all the things that you don't necessarily want to do. That way you have leverage within your business and you can scale up without relying on just your 24 hours. And when you attract other people, you attract their 24 hours into your business.
