A short YouTube clip by Eric Deeran advising video business owners to prioritize sales work over only improving creative output. The speaker argues that consistent, ongoing sales activity (daily/weekly/monthly) produces steady clients and revenue, enabling hiring and business growth; neglecting sales leaves creators cycling between projects and scrambling for new clients.
Only do this if you want to grow your video business. If you're not focusing on sales in your video business, then you're neglecting the thing that's actually making your business a business. If all you're focused on is creating better content and better work, then by the time work comes and goes, then you're going to be stuck trying to find new clients. Whereas if you can focus on sales consistently, week after week, day after day, month after month, then you'll have consistent sales, consistent clients coming in, and then you have money to hire other people to take your out of the business.
