Eric Deeran argues that chasing multiple income streams kills mastery. Michael Jordan wouldn't have dominated basketball if he'd split focus with baseball. Pick one thing, get excellent at it, then scale.
Think about if Michael Jordan tried to play basketball and baseball at the same time, do you think he would be as successful as he is today? Probably not. Here's the issue with the Instagram Hustle culture and all the people saying that you need seven income streams to make a lot of money. Here's the thing, here's the real facts. You don't. You need one income stream that you focus all of your time and energy on and you get really frickin good at doing one thing. And then you scale that thing and you make a lot of money. If you have seven different income streams, you have seven distractions. And so all of those things, you're basically half assing and not putting your full attention into one thing. And this comes down to why you pick one niche for your video agency and you do one. You help one type of market do one specific thing is because if you're focusing on all these things, you just have a bunch of distractions and it's really, really hard to get good at any one thing.
