A short monologue advising creatives that business growth depends on repeatedly doing the 'boring' but effective work rather than chasing novelty. The speaker argues creatives often abandon what works because they get bored, but businesses exist to serve customers and require consistent, sometimes monotonous effort; personal passions can be kept outside the business.
This may be kind of an unpopular opinion, but I think the reason many creatives struggle in business, it's because they get bored of doing the boring work, when in reality, doing the boring work is what's going to help you make more money and keep the business scaling. But instead, a lot of times, creatives will just keep switching from thing to thing because they get bored of what's already working. But in reality, the thing that's boring, that's working, is. Is the thing that you should keep doing. You shouldn't stop doing the thing that's already working. So keep that in mind. Sometimes business is boring, and you have to find passions outside of business to keep your excitement level up. You don't necessarily need to change the business, because the business doesn't exist to serve your personal needs. The business exists to be a business and serve the customer. At the end of the day.
