Eric Deeran explains why arguing with clients kills sales. Instead, ask clarifying questions like "What do you mean by that?" to guide them to their own answer, especially when they say they can't afford something.
Never, ever, ever argue with your clients. So you never want to argue or confront your clients or prospects in the sales meeting or in any meeting for that matter. So what you want to do is you want to ask them, well, what do you mean by that? Or what do you mean when you say that? Or ask questions to get them to come to their own conclusion. So if a client says, well, this is too much, I don't know if I can afford this, I would first say, well, what do you mean by that? Are you talking about you can't afford it now or after we help you bring in more clients with the content that we're creating?
