Short YouTube clip (Eric Deeran) offering sales advice: do not present price until the prospect is fully convinced the proposed plan will work. The speakers emphasize achieving client buy-in first so the prospect becomes emotionally invested in the outcome, then pricing becomes easier to accept.
The whole idea there, though, is just, like, you should not pitch somebody the price until they feel 100% certain that the game plan is going to work.
Right? Right. Okay.
Because otherwise it's like. Like, if I don't think it's going to work, I'm not going to pay $1 million or a cent for it.
Right? Right.
But if you get my buy in, I'm like, dude, this is exactly what I need. I can. I can envision this working for my business and helping me grow. Then now, when you tell me the prices, I'm more emotionally attached to the outcome.
Right.
So I'm like, I need this now.
