Three market types shape your odds: dying markets punish you even with great sales, normal markets stay steady, and growing markets give you tailwind. Specific markets with clear pain points let you charge more.
So the dying market makes it way harder to be successful. Doesn't mean you can't. It's just harder. The normal market is like being on a calm sea, and then the growing market is like having a tailwind at your back, pushing you even further and making it easier for you to succeed. And like I said, you could have the best sales ability, you could have the best offer. But if your market sucks and you have a dying market or you're serving people who are going out of business, it's going to be very, very, very difficult, no matter what your skill level is to be successful. The more specific the market and the Met bid, the more you can charge pain purchasing power. They're easy to target. And it's a growing market.
