Eric Deeran explains that every ad account has a spending ceiling. Push beyond it and performance breaks down. A $100,000-per-month account typically produces only one or two winning ads that actually work.
So there's always a ceiling within your ad account. And so when you start to scale your spend past the ceiling, everything breaks and you typically run into the point of diminishing returns, meaning the more you spend does not equal the more you get out. So if you're doing $100K a month, you likely only have 1 to 2 winners in your account, meaning ad winners, meaning ads that worked for you, right?
