Eric Deeran tells video agency owners why the project-based model burns them out: low margins, high overhead, constant hustle for new clients. He proposes switching to retainers of $5,000–$15,000 monthly for ongoing content work, which delivers predictable revenue and higher profit.
Look, you ultimately got into this for freedom, but now you're working more hours than when you were in a full-time job, all just to make less profit at the end of the day than when you were working in a job. If that feels like you and you're a video creative agency owner, you might be feeling like, what's the point? But the truth is, is that you just don't have the right systems in your business to actually make it run the right way. And unfortunately, you were sold a broken model and sold the dream that big one-off projects are the way that you grow your agency, when in reality it just leaves you burnt out with less margin and having to have a ton of overhead just to support yourself every month. What you need to be doing is crafting retainers where businesses pay you $5,000, $10,000, $15,000 a month for simple content that helps them grow their business. This gives you stability so you have profit and stability in your business so you don't have to stress about where that next client's coming from. If you want to learn how you can start doing this, put together a short video on the next page. Click the link below, check it out. We'll see there.
