Eric Deeran shows how spending $15,000 a month on better ad creative can add $187,000 in monthly revenue, versus $83,000 with the current approach. Fixing one metric, he argues, could nearly double earnings and get to $1 million monthly revenue much faster.
And so we're putting so much more money in our pocket. If we're going to spend the $15K a month, we will genuinely add an extra $187,000 a month in additional cash or additional contract value to the business, which means we can scale to $1 million a month a lot faster. Now, when I go back to $511K here to right around there, we're only adding about $83,000. So we would theoretically double the amount of money that we're making every single month by just improving this one metric right here, which is improved by better quality ad creative, right?
