A short YouTube monologue urging creatives and video-business owners to prioritize learning business skills (operations, sales, pricing) over only improving creative craft. The speaker argues many videographers remain broke because they focus on creativity rather than running the business, and encourages deliberate adoption of business practices to grow.
Most creatives and video business owners are completely broke. And the reason is, is because they're focused on the wrong things. Most videographers, filmmakers, they're focused on the creative aspect. Whereas when you want to run a business, it's pretty obvious that you need to learn how to run a business. Now, in this case, doesn't matter what the business sells, you still have to learn how to run a business. In this case, the business sells video, it sells creative services. But if you're going to grow a business, you need to learn how to run a business. And a lot of people neglect that. And it's so funny to me that they're still wondering why they're struggling. Right? It's because that they didn't learn how to actually make the money and run the business in the first place.
