Eric Deeran describes how agency owners get trapped in a cycle: they land a project, stop selling for 60 days to deliver it, then discount the next deal to survive. The fix is a continuous inbound system powered by paid ads that brings clients whether you're working or not.
This is the videographer hamster wheel trapping every single agency owner. Number 1, you get a referral and you think you're rich because it saves the month. Number 2, you skip sales and you dive into fulfillment because you're so busy with the client that you just landed. Number 3, number 3, you disappear for 60 days because you're editing, you're shooting, you're stuck in fulfillment. And then finally that project wraps and you have no pipeline. You have nothing saving you because you neglected the sales and marketing to get more calls and get more clients. Then you panic discount the next deal just to survive because you had nothing coming in. And then you become the bottleneck again because this cycle repeats over and over again. And then finally your revenue resets to zero and the wheel restarts over and over and over again. I can't tell you how many times I talk to agency owners where this is the reality. What you need to do is install an inbound system with paid ads to get clients continuously, whether you are working or not working. It works in the background no matter what. If you want our help installing a system so you can get off the hamster wheel, click the link below. I have a short training going over how to do this on the next page. Check it out. We'll see there.
