Short conversational excerpt about the complexity of automation and digitization in business and the practical challenge of making CRM systems actually help the operator. The speaker frames CRM optimization as a way to simplify client intake and scale operations.
But the reality is there's. There's a. There's automation, digi. Digitization of things and a monetization of things that can get complex.
And, yeah, even.
I mean, for me, it was like figuring out, how does CRM work? You know, and how can I maximize it so it actually makes my life easier, rather.
Than, how can you put processes and systems in place so then you can have a better process for not only yourself, but, like, the client when they're coming in? How can I have touch points on that lead? How can I turn that lead into a call? How can I turn that call into a sale without having all these manual processes as well, but also making it feel authentic in a way that feels like it's personal to them at the same time, you know.
