Eric Deeran explains why great creative work doesn't automatically bring clients. Sales and marketing matter more than portfolio quality for attracting business, though top-tier work can generate inbound leads once you're established in your field.
And that's a key thing to learn about the most talented person doesn't always get the most money. And it's about who's the best salesperson.
Who can market the best, who can get in front of the most people.
And then obviously, you need to have.
A good product at the end of the day, too.
But just.
Having a lot of people have that fallacy where it's like, well, if I have a good enough product, I'm going to make money and people are just going to come to me. Which is not necessarily the case.
No, it's. It's just it. It happens sometimes, you know, if you have a strong portfolio, the work will come to you, you know, But I'd say usually that's only happens it when you're at the top of the game and you're doing stuff.
