A short YouTube clip (by Eric Deeran) explaining a "pre-nurture" sequence for sales leads: identify prospects likely to close, preload long-form content for them to watch before the sales call, and have appointment setters deliver that content. The speaker notes this requires experimentation to discover the main pain points and to tweak which materials best pre-nurture prospects.
Because that's an example of like a pre nurture sequence. So we found people who are closing with us, they would hop on a call and then after that call, they would go and want to see more long form content. So what we did is we preloaded that content on the front end before they came onto the sales call. So it's a little bit of figuring that stuff out. And obviously we don't really know that until we're in it. So there may be some bumps there as far as figuring out what do we need to pre nurture these guys with, what are the main pain points and how can we solve those? So I front loaded long form content before the call to have them watch that I have my appointment setters front load them with that content. So then it's just for you guys and for all of our clients, it's just figuring out how to tweak that.
