A brief advisory claim that price itself doesn't determine quality—charging too little attracts clients who undervalue your service. The speaker urges business owners (specifically in the video business) to reflect inward when they repeatedly encounter price-based objections, as their pricing and positioning attract like-minded clients.
The cheapest isn't the best, and the best isn't the cheapest. And it's really true because you end up attracting more of what you already are. So if you're someone who's cheap, then you're going to attract people like that for your video business, people who don't want to spend the money, people who don't value your service, and they want to go with a cheaper option. So if you're constantly running into people who give you the same objection, look inwards to see if you're giving people that objection when you're trying to buy things.
