Eric Deeran explains why creatives need a CRM to track deals and pipelines. Without one, you can lose tens of thousands monthly when deals slip through the cracks. He used to rely on memory alone and now recommends a specific CRM for anyone serious about scaling.
"10, $15,000" (verbal example in the clip).
10–30k per month (verbal estimate).
The word "scale".
One of the biggest mistakes I think a lot of creatives make is that they're not using some sort of CRM or tool to track the pipelines and the deals they have in the pipeline. And so this was a mistake I made a lot. I would just remember all the people in my head who wanted to work with me, and I didn't actually think about putting them into a pipeline where I could organize those people and track where they're at. And this costs creatives a lot more than they think it does. Because at the end of the day, if you're not tracking these deals, and let's say each deal is worth 10, $15,000 to you, if you're not tracking these deals, then if you lose one or two deals a month, that's 10 to 20, even 30k per month that you're leaving on the table by not tracking something. So if you're struggling with knowing what kind of CRM to use, go ahead and DM me the word scale and I'll show you exactly what kind of CRM we use for our video business so we can track everything and not let any deals slip through the pipeline.
