Eric Deeran explains why creatives lose money without a CRM. Forgetting to follow up on deals costs roughly $10k to $30k per month. A simple pipeline system catches what your brain misses.
Approximately $10,000–$15,000 per deal.
About $10,000–$30,000 per month.
The word "scale".
One of the biggest mistakes I think a lot of creatives make is that they're not using some sort of CRM or tool to track the pipelines and the deals they have in the pipeline. And so this was a mistake I made a lot. I would just remember all the people in my head who wanted to work with me, and I didn't actually think about putting them into a pipeline where I could organize those people and track where they're at. And this costs creatives a lot more than they think it does. Because at the end of the day, if you're not tracking these deals, and let's say each deal is worth 10, $15,000 to you, if you're not tracking these deals, then if you lose one or two deals a month, that's 10 to 20, even 30k per month that you're leaving on the table by not tracking something. So if you're struggling with knowing what kind of CRM to use, go ahead and DM me the word scale and I'll show you exactly what kind of CRM we use for our video business so we can track everything and not let any deals slip through the pipeline.
