A short video by Eric Deeran arguing that charging high-ticket prices attracts better, easier-to-work-with clients and avoids low-priced clients who are overly demanding or penny-pinching. The speaker also notes that any price point will exclude some portion of the market — either low-end customers who expect cheaper services or high-end customers who distrust very low prices.
Here's why you should charge high ticket prices, not low ticket prices. When you're charging high ticket prices, you get better clients, people who are actually willing to work with you, not have a million revisions and they're easy to work with when you charge low ticket prices. The issue with that is you deal with people who are penny pinchers. And the real secret that no one tells you about is no matter what you price at, you're always pricing yourself out of some sort of market. You're either pricing yourself out of the lower market or pricing yourself out of the higher end market, because those people don't believe you can actually do the job because you're charging so little.
