A short advice-oriented transcript where a speaker argues that to charge higher prices for content work, creators must provide more value by solving larger problems—especially helping clients distribute content and generate measurable ROI—rather than merely producing and handing off assets.
I mean the simple answer to this is you just need to provide more value. So if all you're doing is creating content and then handing it off to the client and you don't give them any direction on how to distribute it, how to use it, how to get an ROI with it, then I mean, you're not gonna be able to charge as much because you're not solving the full problem. And so if you want to be able to charge more, you need to solve a bigger problem. And typically bigger problems relate to revenue and like generating an ROI for the client. And that's how you're able to solve bigger problems by making them more money. And so I know a lot of people are like, well I don't want to have to help my clients distribute the content. And the reality of it is you have to help them in some way otherwise you're just going to have to charge lower prices because you're not physically as valuable.
