The creator splits his content between quick 30-60 second camera riffs (20-30% of output) and longer YouTube videos and coaching calls. He skips heavy production on most posts because simple Loom walkthroughs and shared Google Docs perform just fine.
And then the other, I'd say, like, 20 to 30% of the content I do is, like, direct to camera, where I'm speaking direct. I have a list of content topics, and I just riff on it for, like, 30 seconds to 60 seconds. That's kind of our strategy. And then we're also starting to do YouTube videos, which is like, a longer form of me riffing, and then a mix of, like, other coaching calls and stuff that I already do. So, like, as much as you can, try not to, like, worry. This is the thing I got into is like, try not to worry too much about. Like, oh, my gosh, it needs to be the most engaging thing ever, because there's a balance, right? Like, I can't. The engaging stuff is. Takes forever. It takes so long. It takes so long. Like, I can't. Like, most people can't do that. And it's. You also don't really need to do that. Like, I've seen stuff where guys just go viral and they're just, like, sharing a Google Doc. They're on loom. It looks respectable enough. And they're just walking people through, like, what they do and their strategy.
