How Kyle Closed A $66K Video Retainer - Master Filmmaker Review

What's going on, guys? I'm here with one of my clients, Kyle, who closed 66k in video retainers. 33k of that you closed yesterday. Was that right?

Yep.

Well, dude, welcome. I'm happy you're here. For anybody who maybe doesn't know you, do you mind just giving us a little bit of background on you, your journey, like how you get started in video, all that fun stuff.

Yeah, I've been doing video for probably. I think I've been in business for 11 years now. Wanted to really take this business to the next level because I just. Everything was word of mouth for me. I needed new ways to get clients and. And also how to learn how to run a business. Yeah. And especially sales. I needed help with sales. For sure.

For sure. And had you done any sort of retainers before this, or is this kind of your first. First time doing a retainer?

No, first time doing retainers with. Was with master filmmaker. And I actually really love that model. Yeah, I know. I wanted to go that route because Alex Hormozi talks about it and I know you talk about it a lot too. And I didn't know how to do it or what the best way. And then when I came across your program and met you and you taught me how to do it. Yeah, it was.

I was gonna say 33k for 3 months is not bad, dude. Like, that's. Cause with this for context, for everybody else watching this too, it was. You initially had this client, it was 33k for three months. And then you renewed them after that on a different project for another 33k for three months. So now we're at 66k for just one client. And like, I think a lot of people, like. And these aren't like large production job. Like you have a couple of people.

Right.

But for the most part, like, they're pretty bare bones as far as the production. And like you're just going out, you have consistent like recurring revenue coming in every month, which is. Which is huge.

Yeah, we have a max of. I think it's four crew.

Okay. Yeah. Because I think. Because some people hear like 33K, they're like, oh, that's not that much. But they're thinking like 100K one day. You know, 75 people on set. Like huge productions. I think there is a difference between the two. And I think it's good to differentiate between those two. Where it's like these are kind of more run and gun, easier to get in, get out. They're not heavy lift. And then you get that recurring revenue for the business which is a huge, huge part of the model. And what were kind of the things that made you wanted to go wanting to go into the retainer model as opposed to like doing the one off.

Stuff in the past, repeat business? That's, that's exactly it. Because I've been doing one off stuff for the last 10 years. I knew one, I knew there was just a shift in different mindsets that I needed. But also Alex from preaches about being retainer model in service businesses and that's what we are. And so I really wanted to get into retainer stuff because I want repeat business. I want to be able to tell like see, foresee what I'm going to make at least for the next three months. But I would, you know, hopefully the goal is to have people for 12 months. Yep. But it's just, I think it's just more important to build upon and then move myself out of the business little by little and more just into sales.

No, and as far as the like having the recurring revenue. Right. It's, it's all about revenue retention too. Right. Where it's like you have a client, if you can get a client, keep a client and that client stays with you forever, then you don't need that many clients to hit 200, 300, a million, a million a year, a million a month, whatever it may be, if everyone's worth a lot more money. Like if each client's worth 60k, you do the math on that. Like you only need is that 12, 13 clients to hit $1 million a year. Right. So it's like you don't need as many clients as you really think you do when you have more of a recurring revenue model. And that's, that's ultimately what it comes down to, you know. And then with the sales, you said one of the biggest things for you was like improving the sales. What specifically did you kind of struggle with within sales? Because I know a lot of creatives are like scared of sales. It's a lot.

Right.

You don't want to feel sleazy. Like what were some of the like issues you ran into?

Yeah, I think it's, I just one. I don't love just talking to random people and trying to sell them. I can have conversations with people all the time. I enjoy talking to people, but I do not like salesy stuff or even trying to like ask people for money. It's just not, I don't know, I've never been comfortable with that. But I needed work on that and how to make it, you know, not so salesy not. And it probably honestly changed my mindset too around it of like what I'm actually doing and why I need to do it. Yeah.

Cause if you're scared of something or you hate somebody or hate something. Right. You can't really get good at it. If I hate sales, I can't get good at it. Cause I hate it. Right. If I hate, you know, water skiing, I'm not gonna get good at it. Cause I hate it. Cause I don't wanna do it. Right. So it's just like you have to change the mindset around. Like if you truly believe in the product or service that you are offering, it's not selling. Selling is not a bad thing. It's simply helping people overcome any sort of objections to work with you to get to the other side and to achieve the outcome that your, your product or service promises at the end of the day. Which is huge. And like, I guess why did you kind of choose this program over maybe some of the other programs out there? Like what, what kind of drew you into us? Because there's other people who provide a lot of value as well.

Yeah. I would say master filmmaker kind of. They, you guys kind of touched more on business side, sales side. Like things that weren't necessarily just the filming and the lighting. Like there's a lot of programs out there for just lighting and all the, all the onset stuff, which is, and I, I took courses on that stuff and learned a lot. Like I needed more business stuff. How to, how to run a business, how to scale a business, how to do sales, how to, you know, just have people to actually like a community to talk to and ask questions to. It's, it's almost like I'll, I'll tell, explain people what I like. I want to have a coach for probably the rest of my career. And that's because I, I pay you, you know, I'm paying a fee to master filmmaker. But it's not just for you to teach me things, but it's also for me to like ask you questions of like hey, what do you think about this idea? And then you, you know, it's bouncing ideas off of you too. And you're giving me maybe things I didn't think of. So it's like not just coaching, it's more like coaching along with like brainstorming and having people that actually talk to you. Especially if you're a one man band.

Yeah. And I have a coach as well. And like one of the biggest Things for me like, is, and like you said it, it's like knowing if I should go in this direction or not. And it's like having that like, hey, you should do this or you shouldn't do this or this is a good idea or think about this thing. Like, it's not even the questions that we know that we have. It's usually the questions we don't know we have. And those are the things that hang us up because we don't even know what questions to ask to get to whatever, you know, next level we want to get to at the end of the day. And that's the huge part of it is like having somebody you can bounce ideas off of. And like, I'm a huge proponent of that. I pay lots of money for coaching for myself and it's like I have to do that if I'm going to ask other people to pay me. And you know, that's ultimately what it comes down to. If you're a video provider and it's like you ask people to pay you high fees but you're not willing to invest back into yourself, then it's really difficult to do that because like, you're not investing in the asset. It's like, why would other people want to, you know, and I guess like, has there, has there been anything in particular about the program that has helped? I know we've gone through coaching and sales and stuff like that, but is there maybe anything else that you feel like has been helpful maybe within the community or anything like that?

Yeah, I would say. I mean, I feel like everybody in the master filmmaker community, like all other people that are paying, like me and even coaches out there, I feel like everyone wants to see each other succeed. That's, that's one big thing. Like when you put your wins in the win column and people are commenting or they just like, you know, put a fire emoji or thumbs up or whatever. Congrats. Like, it's just, it just shows that like they want to, they want you to win because then they know they can win.

Yep.

But also like, everybody's kind of discussing things of like, oh, how did you go about it? Or what kind of deliverables. Like, we don't try to keep secrets from each other where we're helping each other.

Yeah, well, and it also inspires, I mean, you're inspiring other people who are like, yo, I want to close a 33k three month deal. Like, that's awesome. And it just like, I think it expands the, the mental limitation of a Lot of people think, oh, I can't charge more than this or people won't pay that. And it's like putting yourself in a position where other people are literally doing it and showing you they're doing it is like, oh, shoot, maybe that's just like a limiting belief that I have, you know, which is huge. And last question, I guess if anyone's maybe like on the fence about booking a call, speaking with us about the program, I guess, like what, what advice would you give them, kind of knowing what you know?

I would say, you know, book the call and ask all the questions that you have. Like truly ask the questions. Because whatever you're on the fence about, it could be, you know, just a disbelief in yourself or just a mindset change. But also maybe, maybe it's not for you. Programs aren't for everybody, but I bet you it is. Especially if you've liked the content that you've seen so far. I would book the call because one, you need a coach if you're a business owner. And two, just like I, I love the result I've gotten. And there's people that are way, have had way more closes than I have. Some people made way more. And I'm, I'm satisfied and I'm happy and I know that master filmmaker is going to help me every step of the way to succeed because then that means they succeed. Yeah.

And it's just literally the beginning for you man too. So I'm super excited for you and I appreciate your time. I'll let you get back to closing deals and we'll do another one of these when you're closing. Huge, huge six, multiple six figure deals and go from there.

Sounds good.

I'll make it.