A coach helps someone stuck on charging $10,000 for a project by asking what felt like a lot of money at different points in their life. When you were young it was $100, now it's $100,000 or more. Your pricing ceiling is just your current perspective, not reality.
Answered a question from one of our coaching members recently that I think would be valuable for you here. And basically they were. They were going to charge $10,000 for a project, and they came to me and they said, I don't know if I can charge this much. This is a lot of money. So the first thing I asked them, I said, how much money did you think was a lot of money when you were young? And they answered me, they said, maybe like 100 bucks. And I said, how much do you think is a lot of money now? And they said, probably like $100,000 or a million dollars. I said, okay, what changed with you? Why do you think that 100 was a lot when you were young? And why do you think 100,000 or a million was a lot is a lot now? And they said, they thought about it for a second and they said, my perspective, which is a really interesting note. You only think you can't charge more. First of all, your things have to be valuable, right? That's the first thing. But you only think you can't charge more because of your perspective.
