Eric Deeran explains two ways to niche down: pick a specific customer type or use a specific method. Combine both to stop competing on price. A banana costs pennies, but rare fruit commands premium prices because it's not comparable.
And so to finish this thought off, it's you either niche down in the market, which is like, I help this type of person, or you niche down in the method, which is I help a broad type of person, but I help them with a specific mechanism or unique mechanism. And if you get really crazy, if you want to be really crazy, you do both. You have a specific market with a specific method that allows you to charge higher prices because you're not a commodity. And there's other people, like your prospects can't compare you to other people, Right? That's the whole point is if they. If you have a banana and a banana and one banana is like 5 bucks and another banana is 10 bucks, you're just going to get the cheaper banana because there's nothing difference. There's nothing different between the two, right? But if you have a banana, which is $5, and then a rare fruit, that's like $15 or $20, but the rare fruit has all these health benefits, you're going to go with the rare fruit because it's unique and it has a unique mechanism.
