A short advisory clip from Eric Deeran (Master Filmmaker) advising video creators to collect client case studies immediately after a client achieves measurable results. The speaker warns that waiting allows clients to forget or misattribute the cause of their success ("attribution amnesia"), so capture the testimonial/case study promptly while the result is fresh.
The something to keep in mind too. When you do have a client achieve some sort of result, you do want to try to get that case study as soon as possible, because over time, people start to forget what attributed the success, and they start to kind of get into like this amnesia state where they're like, oh, it was really me. Even though it was like you that created the video for them. So just in the future, try to keep that in mind. Like when they have a result, it's like, okay, cool, let's go ahead and get the case study right now, as opposed to waiting down the line and getting it later. It's okay if it's now, but just something to.
