What recurring price for Tesla autopilot do the speakers mention?

Eric DeeranOne mission — help agency owners build businesses they actually love running.

How Tesla used autopilot software as recurring revenue

22 Aug 2024 · 0 min

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0:15

Short conversational excerpt from a YouTube video discussing how Tesla monetized its autopilot software as recurring revenue. Speakers note Tesla charged customers $97 per month for software access (low marginal cost/overhead), turning one-time car purchases into steady subscription income. They generalize the lesson: businesses (video, product-based, etc.) should seek similar recurring-revenue models to increase retention and profitability.

Questions this video answers

$97 per month.

I don't know how much money they made off of it, but it was super smart because they did that and then they just increased the recurring revenue. Where instead of someone buying a car once or like once every couple of years, now they have everybody paying 97 bucks a month on recurring for literally software that costs them next to nothing.
There's no overhead. You're just, I think, figure out a.
Way to do that in your business. Whether you're, you know, video business, you know, your product based business, whatever it may be. If you can figure out that recurring, you're going to make a lot of money because it's, that's where you're going to have more revenue retention.