How This Videographer Closed $50K & Doubled Their Business This Year - Master Filmmaker Review

What's going on, guys? I'm here with one of my clients, Clayton, who just added 50k to his video business. What's going on, Clayton? How are you, man?

What's up? Hey. So, yeah, I'm doing great. I mean, learning the system, implementing and you know, it could be, could be quicker in the implementation, but I'm really thankful to.

Even though you've been slower to it, it's like you're still still making money, dude.

I guess profitable, even not slow.

Yeah, I guess for anybody who maybe doesn't know you, kind of your background. Do you mind just giving us a little bit of background on kind of you, what you do and what your production company does? Sure.

So we do mainly just video content for service businesses and help them build out their video sales funnel. So we run their top of funnel ads or we create their top of funnel ads. We make their landing page assets, we make any pre appointment videos that they need and just nurturing content that, you know, converts. So that's, that's what we do. And then I've partnered with one of my media buyer, media buyer friends who, you know, we both need each other. He has clients that need content, I have clients that need ads run so nice.

I love it, man. And you're based in Nashville, right?

Correct. Yep.

Sweet. I know that. I. I know when you first came in, you had booked a call with us, I think, Right. And then you were like, ah, maybe it's not the right fit for me or whatever. And then I think you came back and you were like, hey, can I just like pay for a one off session with. And then I think we did that. And then it was like something about, I think, limiting beliefs around your pricing. And we fixed that. And then you closed the 10k from there and then you're like, all right, fine, I'll join the full thing. 50. And then we're going from there. I guess what was kind of that biggest problem when you first jumped in with us?

So, yeah, I had entered the funnel like probably six months prior. And you know, Danny was on my butt like, bro, hey, let's talk, let's talk. I had gotten on a call with him, but I was premature. And then I had a question around my pricing. Right. And I DM'd you specifically and was like, hey, I've got this project I've just completed. I feel like I'm undercharging and I need some confidence to like know what the heck I'm doing here.

Yeah.

And you know, I was going to charge I think 6k for it. And I realized that was severely underpriced, and you wanted me to go to, like, 20, and I ended up going to.

I don't want to do 20.

And then, yeah, I was like, I can't do that. Because there they would be like, what the heck's going on? But I ended up going to 10, and you were like, DM me when the. When the contract. When the invoice is paid. And I was like, all right. So I just sent it, no questions. Boom, they paid it. And I was like, crap. Well, that's 4K right there. And I paid you, like, 500 bucks for a call. And. Yeah, so then I was like, well, that's way better. And.

And then you're thinking, like, how much. How many other projects did I not charge as much as I should have on? And I should have charged more.

Yeah. And I was really excited about. You know, I approached the 100k number last year, and I was like, hey, that's, you know, for just figuring it out and not really knowing a system. I felt like that was pretty good. But now, you know, into July, I'm sitting at over that so far.

Halfway through the year already.

Yeah.

So you've already pretty much doubled the business at this point this year.

Yeah, yeah. And so I'm like, you know, 300, 400K is not out of reach in this year. So I'm like, heck, yeah. Yeah, yeah. I think the pricing and the limiting beliefs there just realizing. And the more I see other people charging it, like, in the program, they're like, just close 130k deal for 12 months. And I'm like, like, what the heck? What the heck is that?

Yeah.

Now, like, that's a lot of deliverables, but, like, still.

But you hire people to do it, right? It's like you. You hire a team. You have money to do it. And I think, like you said, it's like, it's super cliche, but it's like getting around people who are charging more than you to push you up because you are the average of those people you hang around with. You're hanging around people who charge little amounts of money, then, like, that mindset's gonna seep to you versus people who are charging more. Right.

So, yeah, it's insane. So I'm. I'm very. I'm. I'm thankful, and I'm still moving forward, even though I'm thankful, but I'm still like, yeah, this isn't it yet.

No, no. I think you have to Have. You have to have that mindset of, like, cool, I got here, but that's not enough anymore. And like, I talk to my sales team and my. My team members and everybody on my team about this all the time, but it's like, you. You can't be satisfied with where you're at.

Right.

Because if you hit that number, you have to keep wanting more, and you can't be happy with that. You have to keep getting to that next level and keep pushing yourself, because there's always new level, no matter where you're at in business at the end of the day.

And I think you can do it in a sustainable way. That's what I'm working on. I get tunnel vision sometimes, and I'm like, this is all that matters. Yeah, but truly it's not. So I'm like, how do I balance that? But that's. That's the newest.

That's the next step. So 100, I guess. Like, why. Why did you choose this program over maybe some of the other programs out there? Like, because obviously there's some other ones out there as well.

I mean, I actually, when I DM'd you about the call, I DM'd another guy about the call, too. Okay, cool. So, yeah, they didn't get back to me. And I was like, well. And you were like, hey, I'll do it. And I'm like, great. So then, you know, worked the. I mean, fine. It just worked. So I was like, yeah, why not?

And you're like, cool, I made money from this, so why wouldn't it work again? And then it has, and you keep going from there.

Yeah. I've seen the millions of Riverside testimonials.

Where you're on right now.

Yeah, I've seen them all. And I'm like, yeah. I mean, I'm not that special. Come on. It's going to work for me. So, yeah, that's kind of. That's kind of.

I think it's. It's that mindset, like you said. It's like, it's. People who are not successful say, will it work for me? People who are successful say, how can I make it work for me? Because at the end of the day, everything works. It's like you go to the, like, losing weight. I use this all the time. Go to the gym, eat less, workout. You're going to lose weight. You're going to build muscle. Right. Same thing with business. You take the actions that are necessary to get there. It will work for you. But the people who are not successful are the people who come in, they're like, oh, is it going to work? Am I, you know, is this going to work for my business? Because I'm a special snowflake and I can't do, you know, X, Y, and Z. It's like, yes, it will if you make it work. But you can make anything not work if you want that. Totally. So that's kind of the mindset at the end of the day, you have to come in with, and that's one of the things we want to obviously instill in you guys when you come in the program. It's like, this will work. It has worked for 412 other people. You got to make it work for you at the end of the day.

Yeah. And that's. That's where I'm at now is like, yeah, I know I haven't been as studious and following everything to an exact T with my timelines and everything. So that's.

And you're still. You're still getting results, dude. I mean, that's why sometimes you just need to kick in the pants, get back on the calls, and let's keep rolling and money. You know what I mean?

So that's where I'm at now is. Is. And there's been pivotal moments where I'm like, okay, that was a high leverage decision.

Like.

Like, one thing was targeting my. My other agency partners where I'm like, hey, you're a media buyer. You. You don't focus on content. You. You just need a content arm for your. For your agency. Let us be that. Sent that to one guy. I texted it to him. It was a very targeted ad, and he was like, yo, this sounds awesome. Let's hop on. A call sent me two clients the same day.

Yep.

So. Worth almost 20k. So it's like. It's like, okay. And then, you know, I'm gonna kill it for them. They have already come back again. The one of the clients has already come back again, and we're doing the exact same thing. So that's another almost 10k. So it's like just, you know, making those high leverage moves doesn't take. It's super boring. And you're like, why is this like. It's so. I don't know if it's like that for everybody, but I'm like, dude, it is.

I just. It's the little. It's the little hinges that swing those big doors at the end of the day, right? It's like. It's those little things that can move the business forward. That's that's honestly what it comes down to at the end of the day.

Yeah. So.

And I guess, like, what. Was there any particular part about the program that's been helpful for you up to this point? Like, is there anything particularly that you've experienced?

I really liked. I really. The sales process is something that I'm really enjoying and I can see myself progressing in.

It's fun, man.

It's so fun when you get them to talk the whole time, it's like, dude, I just freaking owned that. And there's times, like, I'll have a really good one, and then sometimes it's a flow, you know, like, if you do it more often, you do it better more often. So my, my, my. What I'm working on now is just staying in that state of awareness and of sales flow. Because since deals are sometimes. Or calls are sometimes few and far between, it's harder to stay in that mindset. But. Yep, when I can get in it. That's so fun. Yeah, I love it.

100, man. And kind of a weird question, but I guess, like, where do you feel like you might have been if you hadn't taken the leap and joined the program? Because obviously it's scary, right, to invest in yourself, but I guess, like, what. Where do you think you might have been if you hadn't taken that leap?

If I hadn't taken that leap, I mean, I'd probably be. I always knew that ads and things would work and that putting your offer out there. And like Alex says, Uncle Alex, he's always like, just tell more people about your stuff.

Yep.

And I can tell everyone else to do that. And it's really easy because I know that's how it works. But when it's for me, I'm like, you know, I got enough people who know, but so it's like, do I really need to shove it down people's throat? And the answer is yes. So literally, just having the accountability and the someone who's asking you about your progress, like, helps push it forward. So without it, I'd just probably be. I mean, I'd probably farther along than I was when I joined, but not as far as I would as I am now. So it's like, you know, I'm growth focused as I.

It's all about speed, right? It's speed. It's. If you can get there, you know, 50% faster, that's half the time. Right. So it's like, it's. At the end of the day, you know, when I'm investing in Things I'm not investing because I can't figure it out. Like, I probably could eventually. I'm paying because I want to figure it out tomorrow and not in, you know, five months.

Right.

And that's where it's just. You're paying for the speed of implementation at the end of the day, so.

Correct. I would not have. I'd probably be at half to a third of the revenue I've brought in so far this year.

What I always say, too, it's like, whether you decide to go with this program or another program or whatever it may be, it comes down to, like, we only have so much time in our life to do things. And so, like, I would rather not waste the time. Spend money, make more money. Doesn't matter. Do that as opposed to, like, spending, you know, two years trying to figure something out that somebody else has already figured out for you, you know? Right. Makes no sense.

Exactly.

100%, dude. And then last question, I guess, like, what if somebody's maybe on the fence about potentially booking a call, speaking with us and joining the program? I guess. What advice would you give them, knowing what you know now?

I'd say my $500 call was worth it. So a free call would definitely be worth it. Yep.

And just for everybody else, I don't do those anymore, so don't come asking. Don't come asking for $500 calls. One off call.

Yeah, sorry, didn't mean to speak.

No, you're good, dude.

You're good. But, yeah, so I'd say the value you can get from that and like, yeah, just.

Just.

Just talk with them and. And talk with you or whoever, Whoever knows the system really well. And just also watch the videos of everyone else who have done it, listen to what they've done, where they came from, and realize that you're not that different. Even if you have. Oh, my niche is different, though. Yeah. Who cares, though?

Yeah, like, oh, my area. I can't do it in my area.

It's like, bro, whatever, dude.

Just like, you either have excuses or you have results. And at the end of the day, winners make it work, Losers have excuses.

Yep. And they can. I mean, you're already doing it. Then if you really don't think it's going to work, then why are you even in this industry?

Right.

Like, you shouldn't be. You shouldn't be doing this in the first place then.

Yeah, yeah. You can't have an ego about things, dude.

Like, I.

There's stuff I don't know. I invest in people. It's like, if you're not at the place you want to be, if you're physically not where you want to be, it means you don't know something.

Right, Right.

And I think some people get that ego. I've been in the industry for 20 years or 15 years. It's like, yeah, but you're not at 500k a year or a million a year. So fundamentally, you don't know something that's holding you back. And so either invest in learning the knowledge or be okay with the level you're at right now.

So, yeah, and I will say the last thing I would tell them is, look, it's so valuable to know what everyone else is doing, who is doing it. Right.

Yeah.

Because if my. If I had some, like, mentees that were that. Because I talked to people who are younger than me, 20 year olds, 18 year olds that are doing this, and they're like, yeah, I just booked a retainer or I booked a gig for 500 bucks. I'm like, great, but realize that I will charge 10k for that same thing. Yeah, yeah. Okay. So, like, it's like being kept in.

The loop of what. What's going on. Because everything's always changing all the time. And like, any updates that we see in our business, we pass on to you guys. And that's also an added benefit, obviously of doing this is knowing what those updates are because things are constantly changing, you know?

Yeah. And your sales process, like, if I'm in the slack wins community and I'm seeing people book, you know, a 10k project left and right, 15k project left and right, I have no problem saying, yeah, this project's going to cost 10 to 15K. Yeah. It's like, bro, they're doing it and they booked it. So I'm not weird for.

It's kind of like that, like, social bias where you're like, okay, if other people are doing it, I now have the confidence to do myself. Even though nothing's actually changed with what you're offering. You're just. You just think that you can charge more out.

Yeah. It's all a mental frame. And. And I think that's super, super valuable.

100%, man. Well, dude, I appreciate your time. I'll let you get back to closing deals and let's keep going from here.

All right, man, Sounds good. Thank you.

Of course.